The following case studies reflect work conducted by Contingent CXO, on team projects and as individual consultants.
Our collective experience spans many industries, as we address industry agnostic business challenges.
With this, our experpertise centres around innovation, to help firms scale and grow to their true potential.
Assignments have therefore covered resolving 'grass-roots' level operational challenges through to market positioning growth, equipping Clients with the skillsets to manage their future state.
- Client Challenge: Industry price-war, Customers considered 'fickle' without loyalty to any one provider. Production teams operated in siloes.
- CCXO Approach: Broke down core management functions, mapped existing risks and dependencies. Identified areas for redundancy support.
- CCXO Delivery:
- Redefined and implemented revised management roles
- Developed high-level structure for production team cross-training
- Developed roadmap for product diversification, to increase Customer ‘stickiness’
- Client Challenge: Intended to raise capital, though fragemented proposition with unclear offering, product development and sales pipeline, underpinned by insufficient documentation.
- CCXO Approach: Defined primary product set, planned product development vision, cleaned up back office records, registered required Government obligations.
- CCXO Delivery:
- Implemented standardised reporting
- Structured sales pipeline and conversion approach
- Produced product development roadmap
- Developed investor pack
- Client Challenge: Needed to move their Customers from V1.0 legacy platform (to be decommissioned), and to increase revenue opportunities through increased functionality of V2.0. Yet no obligation for Customers to move based on either differing or no contracts in place.
- CCXO Approach: Reviewed existing contracts and SLAs, and advised on best practice for consistency with proposed new contract. Developed ‘negotiating framework’ to convince Customers to migrate, put a new contract in place and agree revised, though increased pricing. Represented Client with each Customer negotiation. Developed future Sales execution framework.
- CCXO Delivery:
- Secured platform (service) and contract migration agreement from all target Clients
- Trained Sales team with execution framework for future sales approach (communication & pitch)
- Produced flexible pricing model to manage margin and loyalty discounts
- Client Challenge: Majority of platform built prior to market testing, undermining ability to raise capital from investors.
- CCXO Approach: “Retro”-determined the core problem the platform intended to address, shifting focus from ‘features’ to ‘pain points’. Leveraged team perceptions of product strengths, weaknesses and market application.
- CCXO Delivery:
- Produced Customer Positioning strategy, with core problem statements
- Produced Customer personae and core messaging
- Developed investor pack for to raise funding for launch and growth
